The 2024 Super Bowl showcased a significant shift in advertising trends, with major brands prominently featuring artificial intelligence and telehealth technologies in their multi-million dollar spots. Companies like Microsoft, Google, and Etsy highlighted AI capabilities, while pharmaceutical firms Pfizer and Novo Nordisk promoted telehealth services and weight-loss drugs. This advertising evolution reflects the rapid mainstreaming of technologies that were once considered niche or futuristic, signaling their growing acceptance in everyday consumer life.
Particularly notable was how advertisers navigated the complex terrain of AI representation, with some embracing humor about AI’s limitations while others showcased its practical benefits. Microsoft’s ad featuring its Copilot AI assistant helping small business owners demonstrated the technology’s practical applications, while Google’s spot for its Pixel 8 phone emphasized AI’s ability to edit photos for accessibility purposes. These approaches represent sophisticated attempts to normalize advanced technologies while addressing consumer anxieties about their implications. As these Super Bowl campaigns reach millions of viewers, they not only promote specific products but also shape public perception about the role of AI and digital health innovations in our daily lives.
Source: https://apnews.com/article/super-bowl-ads-ai-telehealth-glp1-9ccfc8c730981fd91f44a5bec24e2242