OpenAI’s text-to-video model Sora is poised to dramatically transform the e-commerce landscape by 2025, according to recent reports. Sam Altman’s AI powerhouse is developing capabilities that will allow online retailers to create realistic product demonstrations and personalized shopping experiences with unprecedented ease. This technological leap could fundamentally alter how consumers interact with products online, potentially disrupting traditional retail photography and video production industries.
The technology would enable merchants to generate custom product videos showing items in various settings or being used in different ways—all without expensive photo shoots or video production. For example, a furniture retailer could instantly create videos showing how a sofa would look in different room layouts, or a clothing brand could display outfits on diverse body types with minimal effort. This capability represents a significant competitive advantage for platforms that can integrate such AI tools, potentially reshaping market dynamics in the $6 trillion global e-commerce industry.
As OpenAI continues to expand its influence across sectors, questions about market concentration and AI governance are becoming increasingly relevant. With Sora’s commercial release anticipated within the next year, businesses are already strategizing how to incorporate this technology into their digital storefronts. The development signals OpenAI’s growing ambition beyond language models, positioning the company as a central force in reshaping not just how we communicate online, but how we shop and make purchasing decisions in the digital economy.
Source: https://www.businessinsider.com/openai-extreme-influence-sam-altman-sora-saas-ecommerce-2025-10