OpenAI’s text-to-video AI model Sora is poised to potentially transform social media as we know it, with analysts predicting it could evolve into a standalone platform by 2025. According to recent reports, this groundbreaking technology—which generates remarkably realistic videos from text prompts—may follow a similar trajectory to ChatGPT, transitioning from a powerful AI tool to a consumer-facing application that could rival established social media giants like TikTok and Instagram.
The implications for content creation are enormous, as Sora would essentially democratize video production, allowing users to generate professional-quality content without technical expertise or expensive equipment. Morgan Stanley analysts suggest this could create a new category of ‘AI-native’ social platforms where the distinction between human and AI-generated content becomes increasingly blurred. While OpenAI hasn’t officially confirmed plans for a social app, the company’s history of expanding access to its technologies suggests Sora could follow a similar path to ChatGPT, which evolved from a research project to a widely-used consumer application with over 100 million weekly users.
Source: https://www.businessinsider.com/could-openai-sora-become-next-big-social-media-app-2025-10