OpenAI is reportedly developing a shopping feature for ChatGPT that could potentially disrupt Google’s search dominance in the e-commerce space. According to recent reports, this new capability would allow users to search for products directly through ChatGPT, with the AI assistant providing personalized recommendations and comparison shopping options. This move represents a significant step in OpenAI’s strategy to expand ChatGPT’s functionality beyond conversational AI into more practical, revenue-generating applications.
The timing of this development is particularly noteworthy as it comes amid increasing competition in the AI space, with Google enhancing its own AI shopping capabilities through Gemini and Search Generative Experience (SGE). Industry analysts suggest that OpenAI’s shopping feature could launch as early as 2025, potentially capturing a significant portion of product search traffic that currently flows through Google. The key advantage for OpenAI lies in ChatGPT’s conversational interface, which could make the shopping experience more intuitive and efficient than traditional search engines by understanding complex queries and preferences in a more human-like manner.
Source: https://www.businessinsider.com/chatgpt-openai-shopping-feature-efficient-google-2025-4