Former Apple design chief Jony Ive is collaborating with OpenAI CEO Sam Altman on a groundbreaking AI device, reportedly set to launch in 2025. The secretive project, developed under Ive’s LoveFrom design firm, aims to create what Altman describes as a more ’natural’ way to interact with artificial intelligence beyond current smartphone interfaces. While details remain scarce, sources suggest the device could be a sophisticated AI assistant that responds to voice commands without requiring users to type on screens.
The partnership brings together Ive’s legendary design expertise—responsible for iconic Apple products like the iPhone and MacBook—with OpenAI’s cutting-edge AI capabilities. This collaboration signals a significant shift in how we might interact with AI in the future, potentially moving beyond screen-based interfaces to more intuitive, ambient computing experiences. Industry analysts speculate the device could represent the next major computing platform, similar to how smartphones revolutionized technology use fifteen years ago. With substantial funding reportedly secured from investors including SoftBank’s Masayoshi Son, this initiative represents one of the most anticipated hardware launches in the AI space.
Source: https://www.businessinsider.com/jony-ive-device-openai-io-guesses-sam-altman-chatgpt-2025-5