Business Insider recently tested ChatGPT’s new instant checkout feature, which allows users to make purchases directly through the AI assistant without leaving the conversation. This significant advancement in AI commerce enables ChatGPT to recommend products based on user queries and complete transactions seamlessly, potentially revolutionizing how consumers shop online. The feature currently works with major retailers like Amazon, Walmart, and Target, positioning OpenAI to compete directly with traditional e-commerce platforms.
However, the convenience comes with privacy considerations. To enable the feature, users must provide payment information and shipping details directly to OpenAI, raising questions about data security and how purchasing information might be used. While OpenAI promises robust security measures, the development represents another step in AI’s expanding role in our daily transactions and decision-making processes. As generative AI continues to evolve from information provider to active participant in commerce, consumers will need to weigh the convenience of AI-assisted shopping against potential privacy implications.