OpenAI has quietly rolled out a significant new feature for ChatGPT that could transform how teams collaborate with AI. The new group chat functionality allows multiple users to interact with ChatGPT simultaneously in shared conversations, potentially addressing a key limitation in how AI tools integrate into collaborative workflows. While still in early testing, this feature represents a strategic move by OpenAI to position ChatGPT as not just a personal AI assistant but a central hub for team productivity.
Business Insider’s hands-on experience with the feature reveals both promise and limitations. The group chat allows participants to build on each other’s prompts and see responses in real-time, creating a more dynamic interaction than the traditional back-and-forth with AI. However, early testers noted some confusion around conversation flow and permission settings. The feature appears designed to compete directly with Microsoft’s Copilot, which has been aggressively targeting enterprise customers with its collaborative AI capabilities.
For businesses and teams already integrating AI into their workflows, this development signals an important evolution in how generative AI tools might fit into daily operations. Rather than individual team members working with AI in silos and sharing outputs separately, ChatGPT’s group functionality could centralize these interactions, potentially improving consistency and reducing redundant prompts. As AI increasingly becomes embedded in workplace tools, features that facilitate group interaction may become standard expectations rather than novel additions.
Source: https://www.businessinsider.com/chatgpt-group-chats-why-needed-i-tried-2025-11