Apple is ramping up its artificial intelligence strategy with an aggressive talent acquisition plan targeting employees from Meta and OpenAI, according to internal documents obtained by Business Insider. The tech giant has compiled a ‘shopping list’ of potential hires as it looks to bolster its AI capabilities for 2025, signaling a major competitive move in the increasingly crowded generative AI space.
The confidential memo reveals Apple’s strategic focus on recruiting specialists in large language models (LLMs) and multimodal AI systems, areas where competitors like OpenAI and Google have established significant leads. This talent hunt comes as Apple works to expand its recently launched Apple Intelligence features and develop more advanced AI capabilities that could potentially transform its product ecosystem. The company’s approach highlights the intensifying battle for AI expertise across Silicon Valley, with top talent commanding premium compensation packages.
Industry analysts suggest this recruitment drive indicates Apple’s determination to close the perceived AI gap with competitors, despite its characteristically measured approach to new technologies. The company’s late but substantial entry into generative AI with Apple Intelligence earlier this year demonstrated its commitment to integrating AI across its ecosystem. With this targeted recruitment strategy, Apple appears poised to accelerate its AI development timeline, potentially unveiling more advanced features in iOS 19 and beyond.
Source: https://www.businessinsider.com/tech-memo-apple-ai-shopping-list-job-offer-meta-openai-2025-8