Google's AI Dominance Under Scrutiny: How Antitrust Concerns Could Reshape AdTech by 2026
The advertising technology landscape is bracing for significant disruption as Google faces mounting antitrust pressure while simultaneously advancing its AI capabilities. According to recent reports, industry experts predict that by 2026, the intersection of AI innovation and regulatory challenges could fundamentally transform how digital advertising operates. Google’s dominant position in both search and advertising technology has placed it squarely in regulators’ crosshairs, with the Department of Justice’s landmark antitrust case potentially forcing structural changes to the tech giant’s business model.
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